From Idea to Impact: The Turtle Enviro Journey (ft. Damone Armstrong)

In this episode, host Tom Griffiths sits down with Damone, founder of Turtle Enviro, to explore how he’s built one of the UK’s leading manufacturers of underground drainage and water treatment products. With over three decades in the drainage industry, Damone shares the lessons, missteps, and values that have shaped his entrepreneurial journey — from starting out at his dining table in 2016 to running a £6 million business today.Damone opens up about his guiding principle: “Stick to your knitting — do what you know best.” After decades of experience and several ventures, he’s learned that the secret to long-term success lies in consistency — delivering reliable products, maintaining strong service standards, and building trusted relationships.The conversation digs into how Turtle Enviro has scaled through strategic partnerships, loyal supply chains, and UK-based manufacturing. Damone explains why he prioritises loyalty and mutual support with suppliers, likening it to a marriage: success depends on commitment, communication, and respect. He also shares how the business weathered the pandemic by focusing on supply chain resilience rather than short-term savings — a move that continues to pay off years later.Tom and Damone discuss how the company’s products, from manholes to flow control systems, solve critical yet often overlooked problems in the construction industry. They explore how Turtle Enviro supports major housebuilders, contractors, and merchants through tailored designs, strong relationships, and a data-led approach to customer service.As the episode closes, Damone reflects on leadership, financial discipline, and his vision for the future — aiming to grow Turtle Enviro to £10 million in revenue by 2027, while staying grounded in the principles that got him there: quality, consistency, and care.To Contact Damone: https://www.linkedin.com/in/damone-armstrong-2300a543/