From Idea to International Acclaim - Emily Bendell, Bluebella

Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena, talks with Emily Bendell, Founder and CEO of international lingerie brand Bluebella, about raising £2.1 million through angel, government-match and crowdfunding. Emily talks raising on a pivot, hustling to find an investor audience and reframing the question of having a family. Lingerie entrepeneurship may not be the traditional career for an Oxford PPE grad. But Emily wasn't scared to buck that trend with an underwear business for and by women. From a small direct selling model to a global, profitable success, she's steered her business from strength to strength. In this episode you’ll discover… • The highs and lows, ins and outs of raising capital when you’re pivoting a business • How hustling to find the right investor audience is crucial when you’re peddling a provocative, female focused product • Why we need to reframe the question of having a family to acknowledge the power of motherhood and the father’s place in the family For the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/