From Idea to Market: How HEBI Robotics Found the Real Business

What happens when a company starts with one cool idea, then realizes the real business is hiding in the pieces they built along the way?  In this episode of 10 Minute Tech Talks, Bob Raida and Dabe Rollinson of HEBI Robotics share how it evolved from snake robots to a modular robotics platform designed to help people build faster, test sooner, and get real tools into the real world. Their idea is simple: build, test, learn, repeat. HEBI found value not by clinging to the original idea, but by recognizing what customers could actually use and moving toward it. This is a smart reminder for any entrepreneur: sometimes the first idea is not the business, but the capabilities you build along the way might be. HEBI's story is a great lesson in product-market fit, staying adaptable, and testing early before you burn years on the wrong problem.  Watch the entire interview with HEBI right here. Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.