From Idea to Product, How Adam Jelic Turned MiGoals Into Australia's Leading, Empowering, Stationery Brand

In this interview episode, Fiona talks to Adam Jelic of Mi Goals about how he went from simply having a business idea through to getting his empowering stationery brand and products made and out into the market. They also discuss how to start and develop a business when perhaps not everyone around you believes in your idea or thinks it is going to work. There are so many tips and insights into how to start a small business and scale one, while also attending to the needs of family and values. Listen now for a heavy dose of small business and startup inspiration. IN MELBOURNE? COME TO THE SUBJECT OBJECT MARKET Join me on Saturday 5 September, 10am–2pm at the Warrandyte Mechanics Hall for the second Subject Object Market. We’re bringing together vintage homewares, ceramics, jewellery, design, local makers, drinks and plenty of good things to buy, including some excellent last-minute Father’s Day gifts. Saturday 5 September | 10am–2pm Warrandyte Mechanics Hall Cnr Yarra Street & Mitchell Avenue, Warrandyte Follow @subject__object on Instagram for more Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.