From Immersive Tech to Workplace Revolution: Shane Parreco’s Vision for Aktiga’s Future

In this episode of Breakthrough Innovation, we chat with Shane Parreco, founder of Aktiga, about how his company is pushing the boundaries of immersive learning and transforming the way people experience education and work. Shane shares insights into Aktiga's unique approach to integrating web-based immersive content with flexible work environments, driven by core values of autonomy, trust, and innovation.He discusses the exciting future of immersive technologies like VR and XR, their potential to accelerate learning, and how AI is making these experiences even more powerful. Shane also reveals his vision for Aktiga’s long-term growth as a multi-product software studio, where culture and product innovation go hand in hand.Key Lessons Covered in This Episode:Revolutionizing Learning with Immersive TechnologiesShane explains how VR and XR are changing the learning landscape, showing that learners can absorb information up to six times faster and retain it twice as long in immersive environments.The Importance of Company Culture in Driving InnovationShane highlights Aktiga’s flexible work culture, inspired by the principles of Edward Deming, where employees have the freedom to work when and where they are most productive, fostering a sense of ownership and joy in their work.The Power of Web-Based Immersive ContentLearn how Aktiga is building accessible immersive content for all devices, making immersive training and learning experiences available to everyone, regardless of the platform or headset they use.Shane’s Vision for the Future of AktigaShane shares his long-term vision for Aktiga as a multi-product software studio, focused on building diverse software products while nurturing a strong, sustainable company culture that prioritizes people over profits.Key Takeaways:Immersive technologies are the future of learning and training, offering faster and more engaging ways to absorb information.Flexible work environments that allow autonomy lead to happier, more productive employees.Building accessible, web-based immersive content ensures a wider audience can benefit from these technologies.A business's culture and values should be separate from its products to create long-term, sustainable growth.Links and Resources:Connect with Shane Parreco on LinkedInVisit Aktiga's website at aktiga.com Check out the white paper on immersive content at xrwd.org and onlinetrainingconcepts.comThanks for tuning in to Breakthrough Innovation! Want to subscribe to the podcast? Have feedback to share? Connect with us on Spotify or iTunes and leave us a review—we’d love to hear from you!