From Incremental Change to Lasting Impact:  Bridging Today’s Metrics to Tomorrow’s Medical Affairs ROI

Drawing on philosopher C. Thi Nguyen's concept of "value capture" (the way metrics can quietly supplant the goals they were meant to measure), this podcast explores how the wrong scorecard doesn't just fail to capture Medical Affairs' (MA) value, it can actively distort it — diverting energy and resources away from what matters most.We'll discuss why the path forward isn't a sweeping overhaul, but a series of deliberate, incremental steps grounded in a framework of genuine MA impact. Crucially, we make the case that Medical Affairs must stop waiting to be measured and start taking ownership of how that measurement is defined — ensuring a patient-centric focus remains at the core of it all.