From Influencer to Brand Owner: Ibis Luis on Pangea Cigars & Building Trust in Cigars

Season 6 of Deep Cuts Live continues with a conversation featuring one of the most recognizable voices in premium cigar social media. Host Antoine Reid sits down with Ibis Luis, better known to many as @CigarLover12, to discuss her journey from retail tobacconist and cigar educator to co-founder of Pangea Cigars. What began as a passion for cigars evolved into a career built on education, trust, and authentic engagement with cigar enthusiasts around the world. In this episode, Ibis shares: * How she first discovered premium cigars * The books, experiences, and mentors that shaped her cigar knowledge * Why she believes trust is more important than followers * Her thoughts on cigar ratings and reviews * The growth of Cigar Lover 12 on social media * Launching Pangea Cigars with her business partner * Working with master blender Indiana Ortez * Why education remains critical for retailers and consumers * How social media is changing the premium cigar industry The conversation also explores the importance of consistency, authenticity, and staying connected to the people who grow, blend, and manufacture premium cigars. Whether you're a retailer, cigar enthusiast, content creator, or aspiring brand owner, this episode offers valuable insights into building credibility and creating meaningful connections in the cigar industry. Subscribe to Deep Cuts Live for more conversations with the people shaping premium cigars. ============================================= Subscribe to Deep Cuts Live for more conversations with the people shaping the premium cigar industry. Visit deepcutslive.com for more episodes and updates. ============================================= Website: deepcutslive.com YouTube: youtube.com/deepcutslive Instagram: instagram.com/deep_cuts_live Facebook: facebook.com/deepcutslive