From Insights to Action: Ashutosh Katiyar on Scaling Next Best Action in Pharma

Scaling Next Best Action platforms across diverse therapeutic areas requires solving the critical challenge of field-level user adoption. In this interview, Commercial Strategy, Insights & Analytics Executive Ashutosh Katiyar and Subrata Chatterjee, Global Growth Partner for Life Sciences at Tiger Analytics, reveal how explainable AI drives enterprise trust. Discover how embedding invisible analytics directly into existing commercial workflows eliminates operational friction and accelerates decision-making velocity.