From Insights To Inbox

Episode 57 of the The Marketing Insider: A Claritas Podcast podcast, hosted by Claritas, titled "From Insights To Inbox" was published on July 16, 2025 and runs 22 minutes.

July 16, 2025 ·22m · The Marketing Insider: A Claritas Podcast

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Summary

On this episode of The Marketing Insider | A Claritas Podcast, we welcomed Claritas VP of Channel Partners, Steve Mehnert, and the CEO and Founder of Segment Ninja, Jim Kalogerakos for a conversation focused on the competitive retail landscape. In an age where your business literally can't afford to market to the wrong customers, these two share how to focus your time and energy on finding, targeting, and messaging the buyers that are driving revenue. Listen to the 20-minute episode to hear them discuss:Core elements of a successful data partnership that can strengthen B2C relationshipsHow powerful the right segmentation can be in creating marketing campaigns that workWhy Segment Ninja partnered with Klaviyo to offer a first-to-market platform solution that addresses many of the biggest challenges in the direct-to-consumer retail spaceWays retail brands can go beyond first-party CRM data to grow their audiencesHow visual analytics and real-time personas are changing the way creative teams work in retail marketing

Episode Description

On this episode of The Marketing Insider | A Claritas Podcast, we welcomed Claritas VP of Channel Partners, Steve Mehnert, and the CEO and Founder of Segment Ninja, Jim Kalogerakos for a conversation focused on the competitive retail landscape. In an age where your business literally can't afford to market to the wrong customers, these two share how to focus your time and energy on finding, targeting, and messaging the buyers that are driving revenue.

Listen to the 20-minute episode to hear them discuss:

Core elements of a successful data partnership that can strengthen B2C relationships
How powerful the right segmentation can be in creating marketing campaigns that work
Why Segment Ninja partnered with Klaviyo to offer a first-to-market platform solution that addresses many of the biggest challenges in the direct-to-consumer retail space
Ways retail brands can go beyond first-party CRM data to grow their audiences
How visual analytics and real-time personas are changing the way creative teams work in retail marketing

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