From Insomnia to Impact: A Founder’s Journey

In this episode of Founders Future, with host Olivia Sammons, we speak with Beatrix Schmidt, a sleep coach for adults, professional speaker, and author who turned her own long-term battle with insomnia into a mission to help others reclaim restorative sleep. Beatrix shares her journey from working in healthcare administration to building a decade-long practice rooted in curiosity, lived experience, and a deep desire to help people solve problems that conventional advice failed to fix. Her early struggles with sleep became the foundation for a practical, skills-based approach that challenges the idea that sleep issues can be solved with generic tips.The conversation explores Beatrix’s work helping high-achieving, analytical “thinker” types whose sleep problems are often driven by overactive minds rather than anxiety alone. She explains her philosophy of treating sleep as a trainable life skill, emphasizing self-awareness, personalization, and long-term sustainability over quick fixes. Beatrix also reflects on building a simplified, values-aligned business, the power of long-form educational content like YouTube, and her vision for expanding sleep education through group programs that empower people to manage sleep challenges across different stages of life.🔗 Connect with BeatrixLinkedIn: https://www.linkedin.com/in/beatrixaschmidt