From Insomnia to Innovation: Moonbird CEO Stephanie Broes on Breathwork and Sleep

Stephanie Broes, CEO and co-founder of Moonbird, shares how breathwork can improve sleep, stress, and HRV.From insomnia during her PhD to creating a tactile breathing device, Stephanie explains how science and design came together to build a product that is helping adults, children, and even parents navigate stress and rest.Episode Breakdown: 00:00 – How changing your breathing changes your sleep and mood01:21 – Meet Stephanie Broes and the story of Moonbird02:59 – From PhD scientist to health tech entrepreneur04:52 – Insomnia, stress, and the discovery of breathwork06:22 – Designing Moonbird and why the avocado shape worked10:33 – The story behind the Moonbird name12:05 – Breathwork and the nervous system explained15:13 – Heart rate variability (HRV) and why it matters17:04 – How Moonbird boosts HRV and supports sleep19:00 – Unexpected users: kids, ADHD, menopause, autism22:01 – Launching Moonbuddy for children25:22 – Co-creating products with parents and clinicians27:05 – Wellness market growth and scaling in the US29:00 – Marketing lessons: ads, PR, partnerships, insurance31:04 – Consumer vs. medical device strategy32:29 – Using Moonbird with or without the app33:19 – Real-time HRV, coherence, and biofeedback34:40 – Clinical studies and published results36:52 – Long-term vision: making breathwork mainstream39:08 – Handling criticism: “Why buy what’s free?”42:15 – Roadmap: AI, personalization, and integration with wearables43:30 – Closing thoughts and call to actionAre you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠ to book time for a free analysis.Subscribe to our Youtube Channel⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCGpL_rGt1LQJwinMq_K7gfg⁠⁠⁠⁠⁠Subscribe to our LinkedIn Newsletter⁠⁠⁠⁠⁠https://www.stateofmedtechpodcast.com/⁠⁠⁠⁠⁠Follow The State of MedTech onLinkedIn ⁠⁠⁠⁠⁠https://www.linkedin.com/company/thestateofmedtech⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠https://www.instagram.com/stateofmedtech/⁠⁠⁠⁠⁠TikTok ⁠⁠⁠⁠⁠https://www.tiktok.com/@stateofmedtech⁠⁠⁠⁠⁠X ⁠⁠⁠⁠⁠https://twitter.com/StateofMedTech⁠⁠⁠⁠⁠Facebook ⁠⁠⁠⁠⁠https://www.facebook.com/stateofmedtech/⁠⁠⁠⁠⁠Follow Omar M. Khateeb onLinkedIn ⁠⁠⁠⁠⁠https://www.linkedin.com/in/okhateeb/⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠https://www.instagram.com/omar.m.khateeb/⁠⁠⁠⁠⁠TikTok ⁠⁠⁠⁠⁠https://www.tiktok.com/@omarkhateebofficial⁠⁠⁠⁠⁠X ⁠⁠⁠⁠⁠https://twitter.com/OmarMKhateeb⁠⁠⁠⁠⁠Facebook ⁠⁠⁠⁠⁠https://www.facebook.com/OmarMKhateeb/⁠⁠⁠This podcast is for informational and educational purposes only and does not constitute financial, investment, legal, or medical advice. The views and opinions expressed by hosts and guests are their own and do not necessarily reflect those of State of MedTech LLC. Nothing discussed on this podcast should be interpreted as a recommendation to buy, sell, or hold any investment or security. Listeners should conduct their own due diligence and consult with a qualified financial advisor, attorney, or other professional before making any financial or investment decisions.#Breathwork #Sleep #Moonbird #StressRelief #Medtech #DigitalHealth #Wellness