From Instagram to a Multi-Million Dollar Startup: How to Grow a Fashion Tech Business with Maggie Adhami Boynton of ShopThing

In this episode of She’s Interesting, host Rashel Hariri sits down with Maggie Adhami Boynton, the visionary Co-Founder of ShopThing, North America’s first live video commerce platform. Maggie shares how she transformed a simple Instagram deal-hunting hobby into a thriving e-commerce business that redefines how people shop for luxury fashion. We dive into the power of live shopping, the technology behind ShopThing, and how influencer-driven commerce is changing the retail landscape. Maggie also opens up about the challenges of scaling a fast-growing startup, building brand partnerships, and balancing life as a founder and mom of three. Tune in to hear Maggie’s insights on disrupting traditional e-commerce, leading with innovation, and what’s next for the future of live shopping. 👉 Subscribe, rate, and review! Follow She’s Interesting for more conversations with inspiring founders and industry disruptors. Let’s Keep In Touch: Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe ⁠ Instagram: ⁠@shesinterestingmedia⁠ Website: ⁠shesinteresting.com⁠ LinkedIn: ⁠https://www.linkedin.com/company/shes-interesting-media⁠ Intro music: Lifeline by Kaleido