From Interactions to Impact: How Medical Affairs Can Prove Its Value

In this episode, Tom Caravela is joined by Lusine Kodagolian to discuss how to measure the value of medical affairs. They explore the SMART framework, emphasizing its application in measuring scientific ROI and share of scientific voice. The discussion highlights the balance of various metrics and how to build a business case for SMART metrics, especially for smaller or early-stage companies. The conversation covers insights versus impact measurement and the implementation of new strategies. Consistency, trends, and feedback in metric analysis are underscored as essential elements. The episode concludes with actionable steps for integrating these strategies in medical affairs.