From Intern to CEO: LaToya Shambo on Building a Creator Empire

This week on CockTales: Dirty Discussions, Kiki and Medinah sit down with LaToya Shambo, founder and CEO of Black Girl Digital and creator of Creator Palooza. From building a platform that celebrates Black creators to negotiating million-dollar brand deals, LaToya breaks down what it really takes to build influence into a real business.The conversation dives into entrepreneurship, imposter syndrome, and the realities of the creator economy—plus how to determine your value and confidently negotiate what you’re worth. LaToya shares the lessons she learned from working in advertising and media before launching her own company and explains why learning on someone else’s dime can be one of the smartest moves future entrepreneurs make.They also talk about growth, letting go of old situations, the importance of forgiveness, and why knowing your value—whether in business, relationships, or life—is a practice. If you’ve ever wondered how creators turn content into careers, this episode is packed with insight, honesty, and real talk.Follow Our Guest@latoyashambo@blackgirldigitalSPONSORED OFFERS FOR OUR LISTENERSFor all promo codes and links for promotions in the episode and other current offers, follow this link: https://linktr.ee/cocktalesadsSOAKING WETVisit soakingwet.com and use code COCKTALES for 10% off SUPER.COMTry out Super.com/credit right now to see how Super+ can help you boost your credit score.Contact Us!Advice: [email protected]: [email protected] Sex: [email protected] Sponsorship: [email protected] Inquiries [email protected] Patreon! www.patreon.com/cocktalesGet Your Merch & Order Your Card Game Purchase Merch And Card Game at www.imcurioustoknow.comGet Klassy Baste! Learn to Cook with Kiki www.klassybaste.comJoin Kiki's Book Club www.patreon.com/kikisaidsoTravel With Medinah! https://linktr.ee/MedinahMonroeDONATE TO MEALS ON WHEELS ATLANTA- https://www.mowatl.org/donationsBecome a supporter of this podcast: https://www.spreaker.com/podcast/cocktales-with-kiki--2818687/support.CONNECT WITH USFollow the host and join the conversation after the episode:Kiki Said So (Kiara Walker)Instagram: @kikisaidsoTikTok: @kikisaidsoCocktales With KikiInstagram:@cocktalespodcastTikTok: @cocktalespodcastWant to be a guest on Cocktales?We are always looking for interesting guests, experts, and storytellers to join the show. If you would like to be considered, please fill out our guest submission form here:Guest Interest Form