From Internal Politics to Customer Obsession, The CRO Evolution

Episode #210:Luna Shirley, Chief Revenue Officer at ROI Hunter, and Sanja Gabler, Chief Revenue Officer at Trapets, discuss the most complex growth barriers. They unpack internal alignment, customer obsession, and trust as core levers. They share lessons from long cycles and crowded SaaS markets that turn insights into practical execution.“Once you ensure the general direction is aligned, you are good to go.” - Luna ShirleyThis episode brings two CROs together to unpack alignment, trust, and customer obsession. They contrast clarity of direction with interdepartmental micromanagement, explain how narrative consistency builds buyer confidence, and share practical ways to balance quarterly targets with long-term brand work.Follow Luna Shirley on LinkedInFollow Sanja Gabler on LinkedInFollow host Steve MacDonald on LinkedIn