From Invisible to In-Demand: Owning Your Personal Brand

from Strategic Shift · host pepelwerk

In this episode, discover actionable strategies to stand out in today's competitive job market, harness the power of personal branding, and leverage digital and social platforms to amplify your professional presence. Stacey Ross Cohen, CEO of Co-communications and author of Brand Up: The Ultimate Playbook for College & Career Success in the Digital World, shares her insights on self-awareness, networking, and online reputation management. Timestamps: 00:00 - Introduction to Stacey Ross Cohen and today’s focus 00:26 - Stacey’s background and professional journey 01:54 - The inspiration behind Brand Up and its target audience 02:41 - How personal branding helps stand out in a competitive job market 03:06 - Stacey’s personal twin story and its lessons on identity and differentiation 06:29 - The three-part framework for personal branding success 09:13 - Networking as a necessity, not a luxury, with early skill development 12:30 - Overcoming blinders by recognizing your true talents 16:30 - How to make your LinkedIn profile magnetic and authentic 31:23 - Stacey’s closing thoughts: personal branding as life-long career insurance Connect with Stacey Cohen: LinkedIn Brand Up: The Ultimate Playbook for College & Career Success in the Digital World Brand Up 2.0: Propel Your Early Career Success Connect with Christy Honeycutt: LinkedIn Remember, personal branding is not a luxury—it's a career insurance policy and a future of work essential. Start early, stay consistent, and be authentically you. Complete your FREE profile on pepelwerk.com! and get matched to jobs! Facing a strategic shift? Send us fan mail, we’d love to hear from you.

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This episode is 33 minutes long.

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This episode was published on January 23, 2026.

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