From Invisible to Recommended: Timothy Yates on AI Search, SEO, Storytelling, and Getting Your Business Found episode artwork

EPISODE · Aug 23, 2026 · 30 MIN

From Invisible to Recommended: Timothy Yates on AI Search, SEO, Storytelling, and Getting Your Business Found

from Data science and Ai with Chiwetelu Henry · host Chiwetelu Henry

What happens when customers stop searching Google and start asking AI who they should hire?In this episode of Telling My Story, I sit down with Timothy Yates, AI Search Visibility Expert, Certified StoryBrand Guide, and founder of StoryWorks Marketing.Timothy has spent years helping businesses communicate their value clearly online. Today, his focus is on a new challenge: helping businesses become visible when customers ask AI assistants for recommendations.We discuss how AI search is changing the way customers discover businesses, why ranking well on Google doesn't necessarily mean being recommended by AI, and what businesses can do to move from being Invisible to Findable, Citable, and Authoritative.Timothy also shares the fascinating story of how being a drummer who had to sell bass guitars helped him understand one of the most important principles behind effective marketing: understand the customer's problem and give them a reason to trust you.Whether you're a small-business owner, entrepreneur, marketer, or website owner, this conversation provides practical insights into AI search visibility, SEO, messaging, authority, and the future of digital marketing.Connect with Timothy Yates:🌐 https://storyworks.marketing/LinkedIn:https://www.linkedin.com/in/timayates/You can also check your business's AI search visibility with Timothy's free AI Readiness Snapshot.If you enjoyed this episode, follow Telling My Story, leave a rating and review, and share this conversation with a business owner who needs to understand where search is heading.

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From Invisible to Recommended: Timothy Yates on AI Search, SEO, Storytelling, and Getting Your Business Found

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