From Ironman to Healthy Hydration | Jackson News

A Madison couple turned their Ironman training and parenting frustrations into a booming sports drink startup—NU/KE. Rejecting sugary, artificial-laden giants, they crafted a clean, seven-ingredient formula with real fruit juice, designed for kids and athletes alike. Their first batch sold out in weeks, schools are now on board, and they’re already rolling out a second flavor—with more on the way. What began as a personal quest has exploded into a movement for healthier hydration. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/99679a3a11c1fa34