From IT To Sustainable Fashion Founder | Liza Kozakova On Building An Ethical Brand

She left the tech world to build a sustainable fashion brand.But ethical entrepreneurship is harder than most people think.In this episode of ZÁY SHEEN Webisodes, Tafreed Butt sits down with Liza Kozakova, founder of Vault Urban, for an honest conversation about sustainable fashion, entrepreneurship, innovation, and balancing life while building something meaningful.Liza shares her transition from nearly a decade in IT into the fashion world, why sustainability became non-negotiable, the realities of sourcing eco-conscious materials, and what it truly takes to launch and grow an ethical brand.This conversation also explores founder mindset, resilience, motherhood, personal branding, conscious consumer behavior, and why sustainable fashion must move beyond trends into real impact.⏱ Timestamps00:00 Welcome & Guest Introduction02:10 Liza’s Journey From IT To Fashion06:25 Why Sustainable Fashion Matters10:40 The Real Challenges Of Building An Ethical Brand15:20 Sourcing Sustainable Materials & Innovation20:45 Entrepreneurship, Motherhood & Balance27:15 Personal Branding & Founder Visibility33:30 Advice For Aspiring Sustainable Founders🔗 Connect & FollowHost – Tafreed Butt | ZÁY SHEENInstagram: @tafreed / https://www.instagram.com/_tafreed/Guest – Liza Kozakova | Vault UrbanInstagram: https://www.instagram.com/liz.kazakova/sustainable fashion startup, ethical entrepreneurship, personal branding, founder mindset, conscious consumerism, sustainable materials, fashion innovation, motherhood and business, startup growth, slow fashionIf you're passionate about entrepreneurship, sustainability, or building a purpose-driven brand, subscribe to more powerful conversations through ZÁY SHEEN Webisodes.What’s the hardest part about building an ethical business today?