From Jersey Shore Roots to 300-Unit Goals with Chris Ives

Chris Ives, CEO and president of Bubbakoo’s Burritos, chats with FSR editor Callie Evergreen about the 140-unit brand’s evolution from a founder-led Jersey Shore favorite to a high-growth, private equity-backed platform. Chris shares how his finance background helps him in his current role, and the lessons he learned along the way. He reveals his strategy to overhaul corporate infrastructure, simplify operations for franchisees, and target 300 units in five years by balancing bold menu innovation with data-driven decision-making. He also shares insights on leveraging grassroots marketing like micro-influencers to unlock new markets.