From Job Site to Social Media Spotlight | TCS Podcast with Nick and Anthony Abbruzzese

In this episode of the Top Contractor School Podcast, host Eric Guy welcomes back Nick and Anthony Abbruzzese , the dynamic duo behind Abbruzzese Floors, for a powerful conversation on the real impact of branding and marketing in construction. Hear how these second-generation contractors went from snapping jobsite pics on their phones (while getting side-eyed by their dad) to hiring a full-time videographer and landing major clients—all thanks to consistent, authentic content on social media. This episode dives deep into: ✔️ How social media builds the know-like-trust factor ✔️ The transition from old-school to online branding ✔️ Why documenting your process builds credibility and community ✔️ The power of being real—not perfect—on camera ✔️ How internal marketing boosts team morale and performance ✔️ How showing your work consistently attracts better clients and talent Whether you're camera-shy or crushing it online, this episode will inspire you to rethink your approach to marketing and embrace the power of storytelling through video and content. 🎧 Tune in now and learn how to grow your brand, your business, and your influence—one post at a time.