From John Frieda to Color WOW with CEO and Founder Gail Federici

35-year veteran Gail Federici never met a beauty white space she couldn’t fill. Gail is a pioneer in the haircare space with experience ranging from developing the first “prescriptive” remedy for frizzy hair as co-founder of John Frieda to now the first heat-activated, humidity-shield sealant for “glass-like” tresses as founder of Color WOW. Beyond that, I can almost guarantee you have a product at home that Gail created.Despite her many successes, Gail is not slowing down anytime soon.Gail also shares:How she started her entrepreneurial journey over 3 decades ago and how the industry has evolved since then Building multiple brands and leading them through acquisitionHow she is constantly pivoting and navigating changes in the industryMarketing strategies including specific channels and initiatives You'll also hear more on Gail's insights and what's next for Color WOW.Be sure to check out ColorWOW at ColorWOW and on Instagram @colorwowhairWe hope you enjoy this episode and gain valuable insights into Gail Federici's journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coThis episode is sponsored by Iterable.Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. Learn how you can too at Iterable’s Activate Summit marketing conference! Join us on April 17-19 in San Francisco and discover how you can elevate marketing moments, build real connections, and create lasting impact for customers. If you can’t make it in-person, tune virtually for free!Visit glamandgrow.co/activate to register. Use discount code GLAM30 for 30% off in-person tickets.