From Journalist to Marketing Founder | Lottie Unwin on Hustle, Personal Branding & Building a Business Without Losing Your Mind

Lottie Unwin has had the kind of career that doesn't follow a straight line — and she'll be the first to tell you that's exactly why it worked.In this episode, Lottie shares her journey from journalism to marketing to founding her own agency and community, and what she's learned along the way about hustle, strategy and knowing when to trust your own judgement over everyone else's advice.We talk about building confidence in self-promotion without feeling like a fraud, why working in sprints often beats working long hours, and how to start thinking like a senior marketer before anyone's given you the title. We also get into the financial realities of starting a business — cash reserves, timing, and the lessons that only come from doing it yourself.Practical, direct and refreshingly honest — this one's for any ambitious creative who wants to lead, not just keep up.⚡ What we cover: → Moving from journalism to marketing and finding her lane → Founding her agency and community Upworld — and what that actually took → Hustle, sprints and strategic thinking over long hours → Building confidence in personal branding and self-promotion → Financial lessons from scaling a business — cash, timing and reserves → How to start thinking and acting like a senior professional now → Relationship building through generosity and giving before you take → Trusting your own judgement and filtering industry advice🎙 She's Lost Control — the podcast for ambitious creatives who are done playing small. 💌 Join #TheChaosClub → www.instagram.com/sheslostcontrolpodcast/