From Journalism to Cannabis: Amber Craig’s Unique Path to Marketing Success

In this episode of Impact Stories, Lisa Genovese sits down with Amber Craig, a trailblazing marketing leader whose career has taken her from journalism to founding a successful marketing agency and serving as the chief merchandising officer for a national cannabis brand. 🌟In this episode, we dive into:▶ How Amber transitioned from journalism to marketing, and what inspired her leap into entrepreneurship▶ Her experience navigating the complexities of the cannabis industry, a highly regulated and evolving space▶ How Amber’s personal experiences led her to found a charity supporting trauma survivors, turning inspiration into impactful actionWhether you’re an entrepreneur, marketer, or someone seeking to make a meaningful impact in your career, this episode is packed with lessons on resilience, innovation, and purpose-driven work. Amber’s story will leave you inspired to embrace change, take risks, and drive positive impact. Don’t miss this candid conversation about overcoming challenges and giving back.