From Journalism to Influencer: The Michelle Garrett PR Playbook

In this episode of Founders Future, with host Ammar Elm, we sit down with Michelle Garrett, the founder of Garrett Public Relations. Michelle shares her journey from working in various PR roles to launching her own successful boutique consultancy in 1999, inspired by her self-employed parents. She delves into the core of her business, explaining how she helps B2B manufacturing and tech clients with media relations and content strategy, and why she prioritizes authentic, self-written content over AI-generated material.Michelle offers invaluable advice for new consultants, emphasizing the importance of financial preparation, being discerning about client fit, and the necessity of asking the right questions upfront. She also discusses her marketing strategies, which include leveraging LinkedIn, writing a book, and creating authentic video content, while sharing her thoughts on the tools that have been game-changers for her business and her vision for the future.