From Journalism to Marketing Mastermind - Buhle Lindwa, Lindwa Communications

In this Born to Build episode, Buhle Lindwa shares how her journalism roots shaped her storytelling-first approach to digital marketing, the leap of faith that launched Lindwa Communications, and the lessons learned in the messy first year of business. She opens up about working alongside her sister, helping clients grow with purpose, launching LC Academy, and how faith sustains her through burnout.It’s a grounded, inspiring conversation about visibility, courage, and building businesses that uplift others.Chapters:(00:00) Welcome & Buhle’s Journalism Roots(01:58) The Spark Behind Lindwa Communications(03:48) The Leap of Faith & Early Risks(06:04) Hard Lessons from Year One(07:33) Building a Business With Her Sister(11:22) Client Wins & Meaningful Metrics(17:21) Why LC Academy Exists(24:33) Digital Transformation in Africa(31:15) Burnout, Faith & Sustaining Healthy Leadership(34:41) Advice to Founders & Final ReflectionsCheck them out: https://www.lindwacommunications.comAbout Born to Build:Born to Build is a podcast featuring conversations with the builders, founders, and pioneers driving change from the ground up. Each episode highlights the real stories of SME owners - how they started, what they've overcome, and what keeps them building their business. It's honest, practical business insight from those shaping their industries one bold move at a time, equipping you with the tools to build and grow YOUR business.