From Journalism to Resumes: The Storytelling Secret to Career Change

In this episode of Founders Future, with host Milan Kohut, we sit down with Virginia Franco, the founder of Virginia Franco Resumes. Virginia shares her journey from a journalism and corporate communications background to becoming a sought-after executive resume writer. She explains how she leverages her storytelling skills to transform complex career histories into compelling narratives, helping high-achievers and executives land interviews. Virginia also opens up about her conscious decision to remain a solopreneur, focusing on high-touch, personalized service over scaling a large team, and her strategic approach to marketing that has built her a dedicated following and a robust referral network.Virginia delves into the current challenges of the "white-collar recession" and how job seekers are navigating the tough market. She outlines her unique, efficient process that requires only 90 minutes of a client's time to craft interview-winning resumes and optimized LinkedIn profiles. Looking ahead, she discusses her future goals not in terms of aggressive growth, but of achieving greater work-life balance while maintaining her business's success. Finally, she offers invaluable advice to her younger self: "Don't worry about not having it all figured out," emphasizing that progress, even with setbacks, is always better than inaction.