From Karate World Champion to Health Tech CEO, with Kerri McMaster

This week on the Ways to Wealth Podcast, Charlie speaks to Kerri McMaster, CEO of ‘Goodair Nosebuds’. One in four people worldwide deal with chronic nasal congestion, and fewer than 15% are happy with what's available to them. Kerri took a prototype sitting in a university lab, one she initially dismissed the first time she saw it and turned it into a drug-free consumer product that sold out within days of launch.Kerri is a two-time karate world champion who has spent most of her career doing one thing: taking ideas that are stuck and turning them into businesses. She ran 42 karate schools, built a consulting business in sports performance, co-founded Performance Lab Technologies, and spent over 20 years in sports tech before the company merged with a US partner in 2020.When a contact at AUT showed her a vibrating nasal device with a clunky prototype and a giant battery, she didn't see the opportunity at first. But the deeper she went into the research behind nasal breathing, nitric oxide production, and how the body's own systems can be activated without pharmaceuticals, the bigger the potential became.In this conversation, Kerri talks about what it took to move from 20 years of university research to a product on a pharmacy shelf, and why her decision to position it as a wellness device instead of going down the medical route changed everything.She also opens up about the quality control crisis that nearly ended the business before it launched, what happens when demand outpaces your ability to scale, and what she learned across multiple startups about finding the right people to build with.Watch all episodes of the Ways to Wealth Podcast here.Check-out Goodair Nosebuds here.#waystowealth #goodairnosebuds #nasalcongestion #healthtech #breathing #drugfree #entrepreneurship #nzbusiness #wearabletech #hayfever #wellness #sportstech #wealthbuilding #startup