✨ From Keys to Kitchens to Clients: Greg Ehrlich’s Career of Connection

This week on The Underswell, I sit down with Greg Ehrlich, Director of Business Development at MiiR, former professional musician, private chef, and full-time connector. Greg has lived three very different careers, but as he shares, there’s a common thread running through all of them: people, relationships, and authenticity. Greg’s story is packed with candid lessons, honest reflection, and plenty of one-liners that career-builders can carry forward. From the chaos of cold-calling and touring the world with Allen Stone, to private cheffing in Idaho, and now building partnerships with brands like Nintendo and The Sphere in Las Vegas, Greg has navigated pivots with resilience and self-awareness. Memorable Quotes from Greg: “Everything I’ve landed in my career has come through the power of connection.” “Sometimes keeping a passion as a creative outlet is more fulfilling than turning it into your profession.” “Be prepared to get lucky—when opportunity knocks, you need to be ready to answer.” In this conversation, you’ll hear Greg talk about: Networking is everything – Nearly every opportunity Greg landed came from intentional, genuine connections. Passion vs. profession – Sometimes keeping a creative outlet (like cooking) separate from work makes it more fulfilling. Self-awareness as strategy – Success comes from aligning your career with your temperament and values. Resilience in pivots – Each transition—music, food, sales—brought transferable lessons that continue to pay off. Authenticity wins – Sales is easier (and more sustainable) when you believe in the product and the people behind it. The importance of “being prepared to get lucky” when opportunities arrive. Why finding the “why behind the why” can keep your career both meaningful and sustainable. Greg is thoughtful, funny, and real about the challenges of building a career that doesn’t fit neatly into a straight line. Whether you’re just starting out or rethinking your next move, his journey is proof that pivots aren’t detours—they’re part of the path. About Greg Ehrlich: Greg is Director of Business Development at MiiR, where he builds entertainment and co-branded partnerships. He’s also a former professional musician and private chef. Learn more about him on LinkedIn at https://www.linkedin.com/in/greg-ehrlich/. Some other links from the show: That viral Allan Stone Video - https://www.youtube.com/watch?v=z4Hy6kp5kIs MiiR - https://www.miir.com/ (A premium lifestyle and apparel brand with a social and environmental mission. Kara Lawson, Duke coach: Handle Hard Better - https://youtu.be/oDzfZOfNki4?si=l9XVEvbPZkDtM_4U 🎵 Music by Lidérc. 👉 Inquire about being a guest on the show at theunderswell.com/livewithderek.