From Keywords to Content - Using Search Data to Drive Content Creation - Teacher: Tamara Mon Louis

Hello, welcome to useful content. And today we have a brand new teacher in our useful content classroom, Tamara Mon Louis. Hi Tamara. Hello. Hello. Hello. I am super excited to be here. I am tomorrow. We I am the founder of Monovan digital marketing solutions where we really help businesses, you know, go beyond those likes and follows to get to that place of creating relevant content so they can grow their businesses. Super excited to be here today. You have that talk track down Tamara. I must say you haven&#39;t locked all the way down, all the way down. Um, go beyond the likes. And I know that is something that came out of when you started your business, you first started your business. That was like the foundation upon which you started it, which was, well, October will be six years now that you have been in business and, uh, go beyond it. Like, so they explain before we get into all the other stuff about how I know you and the, the great content you came to share. Could you explain what go beyond the likes means to you? Yeah, 100%. So truly, when I started the business, the 1st workshop I did was actually called. I launched the business with a workshop called Beyond the Lights. Um, and as I was in corporate America, I&#39;ve worked for brands like St. Jude Children&#39;s Research Hospital and Hilton Worldwide. They&#39;ve flown me all over the place to work for them, which has been exciting. One of the things I learned as I work with these corporations, and I met with CEOs, you start understanding that, uh, likes and follows do not connect for them because it&#39;s not revenue driven. It&#39;s not business goal driven. So, the more you talk, we talk to them, and this was when digital was like, super early, right? Um, when we talk to them, it would, we would present them with likes and follows, and they would say, okay, where are the heads in the beds? Or where are the, you know, where are the leads? Where, where&#39;s the stuff that I need to say that my business is growing through this medium that I have to spend a lot of money in. So when I started my business right away, I understood that that was something that business owners needed to connect with. I have a degree in economics, so I connected the dots of business goals through digital, and then it was, so I simplified it by saying. Beyond the likes. And then I got a trademark. So I trademarked go beyond the likes, um, which allows us to have a really robust conversation. When someone hears that right away, they&#39;re thinking, ah, this is more than just social media. Yeah. And that&#39;s so true because I think, uh, over the years with digital marketing and with social media, uh, there&#39;s only been a whole focus on how far we&#39;ve You can reach as opposed to how this thing really impacts the bottom line. And I know you are somebody who is acutely focused on impacting the bottom line of businesses. And that is something that I know, um, you take great pride in as a digital marketer at Monovan Digital. There&#39;s the, I mean, I&#39;ve known you for a while. I think we met. back. I think the exact date was February 27th in 2020, right before the pandemic, where you did the best photo shoot ever. But here&#39;s the thing. The thing is that there are two aspects of your content, the content creation choices that I find to be very interesting. And this is before we get into the main things we came to talk about, right? There are two aspects of your content creation choices that I find to be very, very interesting. I&#39;ll talk about the first one and then I&#39;ll talk about the second one right after, right? And so you could have a chance to explain why you do things that way. Cause I think it&#39;s important for. I still look at why things are done a particular way and then why it works. So the first thing is that you start in long form content a lot of times, and interesting.</...