From Keywords to Vibe Coding: The AI Era of Industrial Marketing

In this episode of Digital Marketing from the Coalface, Dave and Julie explore the breathtaking speed at which AI is transforming both marketing strategy and backend technical workflows.   Both agree that traditional keyword stuffing is officially a relic of the past as search queiries get longer and more complex and search engines get smarter. But what does transitioning to Generative Engine Optimisation (GEO) entail, and how do B2B comapnies make sure they get cited by AI engines like ChatGPT, Claude, and Gemini?   It might be time to learn how to shift focus toward solving specific customer pain points by creating highly authoritative content clusters for niche industrial topics, in order to capture the high-intent audience you dream of turning into loyal customers.   Dave and Julie also discuss getting more insight into "zero-click" AI searches by exploring Google Search Console's new filters to measure the true impact of your branded search and reputation.   And before this episode comes to an end, they take the time to chat about the technical implementation of AI agents that are rapidly replacing traditional manual workflows.   Whether you are mapping out customer intent for LLMs or building the technical infrastructure to automate your business operations, this episode highlights why breaking down the silos between marketing and tech is crucial for the modern engineering firm.