From Kitchen Startup to Grocery Aisles

Have you ever had the idea for a unique food product (CPG) that you just knew Whole Foods or Trader Joes needs to carry? Or maybe you've already developed it and you just don't know how to get it to the shelves? Most people wouldn't know where to begin, but Emily Edwards started Paradise – a plant based spread – right in her own kitchen and turned it into a thriving brand through grit, smart partnerships, and relentless hustle. Today we sat down with Emily Edwards and she shared some of her secrets that took Paradise from startup to success. In this episode, you'll learn: How Emily overcame the product limits of her kitchen by finding new partners that allowed her to scale. Why the word "no" doesn't mean what you think it does and why that helped grow Paradise. What marketing tactics she used and is developing to grow her brand and get on store shelves across the nation. HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.   Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.     CONNECT WITH OUR GUEST Follow Emily's Paradise on: Instagram Website