EPISODE · Jul 8, 2025 · 32 MIN
From Kitchen Table to Global Shelves – Rebecca Brady, Founder of Top Seedz
from WNY Entrepreneur · host David Schaub
How do you take a homemade cracker recipe and turn it into an internationally recognized brand—and win one of the biggest startup competitions in the world while you’re at it? In this episode, we sit down with Rebecca Brady, Founder of Top Seedz, to unpack how she went from baking in her kitchen to winning 43North’s $1 million grant, landing major retail deals, and building a fast-growing food brand rooted in health and hustle.Rebecca shares how she started small, leaned into the unknown, and scaled her company without losing the heart of her mission. Her journey is one every entrepreneur can relate to—and learn from.In this episode, you’ll hear:How to grow a CPG brand with no industry backgroundWhy hiring before you're “ready” is part of real growthHow Rebecca handled rapid demand and national expansionThe mindset behind winning a $1 million startup competitionWhy resilience, optimism, and saying yes opened major doorsIf you're building something from scratch and wondering if it's possible to scale without giving up your values, this is a must-listen. Get inspired by Rebecca Brady, Founder of Top Seedz—a local entrepreneur making a global impact.
What this episode covers
How do you take a homemade cracker recipe and turn it into an internationally recognized brand—and win one of the biggest startup competitions in the world while you’re at it? In this episode, we sit down with Rebecca Brady, Founder of Top Seedz, to unpack how she went from baking in her kitchen to winning 43North’s $1 million grant, landing major retail deals, and building a fast-growing food brand rooted in health and hustle.Rebecca shares how she started small, leaned into the unknown, and scaled her company without losing the heart of her mission. Her journey is one every entrepreneur can relate to—and learn from.In this episode, you’ll hear:How to grow a CPG brand with no industry backgroundWhy hiring before you're “ready” is part of real growthHow Rebecca handled rapid demand and national expansionThe mindset behind winning a $1 million startup competitionWhy resilience, optimism, and saying yes opened major doorsIf you're building something from scratch and wondering if it's possible to scale without giving up your values, this is a must-listen. Get inspired by Rebecca Brady, Founder of Top Seedz—a local entrepreneur making a global impact.
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From Kitchen Table to Global Shelves – Rebecca Brady, Founder of Top Seedz
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