From KNEECAP to FLOW: Inside Curzon's Marketing Playbook featuring Susie Bould

In this episode of the Marketing and Distribution Podcast, host Alex Stolz speaks with Susie Bould, Marketing Director at Curzon, the iconic UK exhibitor, distributor, and streaming platform. Susie shares how Curzon's unique ecosystem and real-time audience data shape its marketing strategy, enabling bold, authentic campaigns that connect deeply with film lovers. She reveals how Curzon successfully shifted its demographic toward a younger audience, the creative tactics behind indie breakouts like Kneecap and Flow, and how agility and authenticity are driving modern film marketing. Susie also speaks candidly about her experience becoming disabled early in her career, how it shaped her leadership and problem-solving skills, and her views on inclusion and progress in the film industry. From data-driven decisions to cheeky Oscar-winning posters, from immersive family cinema to ensuring accessibility, this conversation offers a rare, inspiring look into how one of the UK's oldest cinema brands and distributor continue to innovate and bring in audiences for original stories. About Susie Bould Susie is Marketing Director at Curzon with 19 years experience in film and entertainment. Formerly at Lionsgate, Think Jam and Hyperlaunch, she is passionate about strategy, creativity, and connecting audiences with great cinema.