From Knocking on Doors to Leading a $300M Company

Check out LiveGood, where top-tier wellness products meet unbeatable prices: https://www.livegood.com/Podcast Welcome to another episode of the Business Leaders of America Podcast. In this episode, I sit down with Vera Quinn, the first female President and CEO of Cydcor, a $300 million leader in outsourced face-to-face sales. Vera’s journey is a true testament to resilience, determination, and people-first leadership. She began her career as a door-to-door sales representative and rose through the ranks to lead a company renowned for connecting brands with customers in meaningful ways. In this conversation, Vera shares how early experiences in sales shaped her leadership style, the strategies behind Cydcor’s remarkable growth, and how she balances high performance with cultivating a strong, people-focused culture. If you’re interested in leadership, growth, and building a thriving team, this episode is packed with insights you won’t want to miss. Notable Awards and Recognitions • First female President and CEO of Cydcor, a $300 million leader in outsourced face-to-face sales. • Successfully led Cydcor through significant growth, including expanding retail and omnichannel capabilities and achieving over 100% revenue growth under her leadership. • Executive Director of Liberty Children’s Home in Belize, demonstrating a commitment to philanthropy and community impact. • Active member of the Young Presidents Organization (YPO), serving as Vice Membership Officer and Engagement Officer, connecting with and supporting global business leaders. How to connect with Vera Quinn • https://www.linkedin.com/in/veraquinn/ • https://www.instagram.com/veraquinn/ • https://www.cydcor.com/ • https://www.instagram.com/cydcor/ • https://www.linkedin.com/company/cydcor/ Show Notes [1:28] Vera highlights how the foundational sales training, especially learning to face rejection head-on, built her resilience and ultimately propelled her entire career forward. [3:40] How moving across multiple disciplines within Cydcor helped prepare her to step into the CEO role. [7:11] Emphasizing how she approaches leadership as a people-first CEO by balancing strong performance expectations with a culture that prioritizes connection, engagement, and supporting employees so they can deliver their best work. [11:52] The strategies and initiatives that have been most impactful in driving Cydcor’s 100% revenue growth during her leadership. [13:56] How Cydcor is implementing AI and digital tools, even though the core of the business is still built on face-to-face selling. [15:08] Cydcor’s approach to client acquisition and retention, especially in an era increasingly dominated by automation. [19:23] How the next big goals for Cydcor and how the company is evolving under her leadership. [22:15] Ways to connect with Vera, learn more about Cydcor, and follow the company’s work. [26:30] Key advice from Vera for entrepreneurs and emerging leaders on building a business and leading with purpose. Learn more about your ad choices. Visit megaphone.fm/adchoices