From knowledge to understanding with Prof. Gina Fong of Northwestern

from On Strategy Showcase · host Fergus O’Carroll

Gina teaches ethnography to MBA students at Northwestern's Kellogg School of Management. We talk about the importance of adding understanding to knowledge in business and life. Thanks to the Master of Advertising Effectiveness (MAE) program for supporting our show.

Episode metadata supplied by the publisher feed · Published Mar 10, 2024

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From knowledge to understanding with Prof. Gina Fong of Northwestern

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