From knowledge to understanding with Prof. Gina Fong of N...

What this episode covers

Gina teaches ethnography to MBA students at Northwestern's Kellogg School of Management. We talk about the importance of adding understanding to knowledge in business and life. Thanks to the Master of Advertising Effectiveness (MAE) program for supporting our show.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 32 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on March 10, 2024.

What is this episode about?

Gina teaches ethnography to MBA students at Northwestern's Kellogg School of Management. We talk about the importance of adding understanding to knowledge in business and life. Thanks to the Master of Advertising Effectiveness (MAE) program for...

Can I download this On Strategy Showcase episode?

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