From Kolaveri to Google - feat. Samit Malkani (Head of Brand, Social & Events Marketing, SEA, Google)

Get ready for a masterclass in modern brand building as we sit down with Samit Malkani, Head of Brand, Social & Events Marketing for Southeast Asia at Google. Samit traces his journey from crafting iconic TV ads to pioneering digital-first campaigns, sharing the pivotal moments—including the viral sensation “Kolaveri Di”—that shaped his approach to storytelling. He unpacks the principles behind building brand love and trust across diverse markets, reveals how he blends human insight, data, and technology to drive creativity, and offers candid advice for marketers balancing short-term wins with long-term brand value. From the future of social media and AI in marketing to hiring creative talent and outcome-based pricing, this episode is packed with actionable insights and fresh perspectives from one of the industry’s most innovative leaders Samit - @Samit Vishal - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vis⁠hal1mehra⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠