From Laid-Off Editor to Astrologer: How I Pivoted My Business

Sorry I ghosted you for a month. Didn’t mean to. As the kids say these days, life was life-ing. I’m so excited about this episode though. I discuss the ~lore~ of my business, why I needed to pivot, and what that process looked like for me. I love when biz owners are transparent about these kinds of things so I hope you enjoy it! Here’s the episode breakdown: * astral pathways lore (how I started doing astrology + tarot readings in the first place, getting laid off from my editing job, hang ups around starting a biz esp w my Saturn return influencing me, choosing a name for my biz when I’m a multi-hyphenate shapeshifter, etc) * Launching my business + juggling being a mom and OH BTW my coparent was laid off too * When and why I realized I needed to “niche down” * Getting burnt out from parenting and trying to make things work * How going deep into my creative practice literally saved me during hard time AND gave me the inspo for my pivot * How I started pivoting in public * What I’m up to now Thank you for listening and being here! Feel free to comment or send me a private message with your thoughts about this ep! You can check out my Creative Archetype reading here, and look at my other services here. Oh and if you want a Mercury RX reading ($66 for a recorded video OR $145 for a 45-min live sesh) send me a DM on Instagram or shoot me an email [email protected] Stay in touch in between eps: InstagramThreadsSubstack Get full access to astral pathways at ayutmi.substack.com/subscribe

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From Laid-Off Editor to Astrologer: How I Pivoted My Business

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