From Laid Off to Fractional CMO: Building a Strategy-First Business

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.What happens when a marketing expert finally practices what she preaches? Erin Mitchell shares her journey from CVS layoff to fractional CMO with Michi Lantz, revealing why she spent years at 0.1% marketing spend while telling clients to invest 5%.Guest Bio:Erin Mitchell, MBA, is the Founder and CEO of BE Total Solutions, a strategic advisory firm that helps organizations align business strategy, marketing, and execution to drive measurable growth. With nearly 20 years of experience-including leading marketing teams at CVS Health-Erin specializes in turning strategy into action across complex organizations. As a member of the Forbes Coaches Council, Erin is a published author on Forbes.com, where she shares insights on strategic growth-known for helping organizations move from fragmented marketing to aligned, growth-driven execution.Connect with Erin MitchellLinkedIn: https://www.linkedin.com/in/erinnicolemitchell/ Website: https://betotalsolutions.comResources or websites mentioned in this episode:MiraseeCredits:Host: Michi LantzEditor: Marvin Del RosarioExecutive Producer: Danny InyTo catch the great episodes coming up on Making It, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Episode transcript: From Laid Off to Fractional CMO: Building a Strategy-First Business coming soon.