From Lava Lamps to...this (a branding story)

Quick heads up: this one is not for younger ears. Save it for your headphones or listen after bedtime.I took my nine-year-old and her cousin to Spencer's this week expecting lava lamps and ironic t-shirts. What I found was something very, very different. And once I stopped laughing, I realized there was actually a business lesson in there.Turns out Spencer's didn't lose the plot. They found it and committed harder. And that's exactly what I've been working on with my business this summer. You should listen if:You stepped foot in a shopping mall in the 90s and want a trip down memory lane You've ever felt like your brand is the "nice" version of you and you're not sure how much longer you can keep it upYou want a funny story that also happens to be excellent business adviceYou're in the middle of a rebrand or a pivot and you need permission to just go all the way with itNew episodes every Thursday. If this made you laugh or think — send it to a fellow renegade who needs to hear it.