From Law to Luxury ft. Resha Jain of GIVA | Iconic Brand Stories with Tina Garg | EP-01

I am thrilled to kick start my podcasting journey with Resha Jain, the Chief Brand Officer at GIVA Jewellery.From her early days as a lawyer to kickstarting her branding journey at Pink Lemonade, Resha has left her mark on some of India’s most dynamic brands. She’s shaped content strategies at Myntra, driven iconic campaigns like ‘Shukar hai, SUGAR Hai’ at SUGAR Cosmetics, and now leads GIVA’s meteoric rise, scaling it from a D2C startup to a powerhouse with over 200 stores and counting. With her sharp strategic mind and knack for authentic storytelling, Resha has turned GIVA into a household name for everyday elegance. In this episode, we’ll dive into the bold bets behind GIVA’s success, plus the lessons she’s learned from the highs and lows of building iconic brands. You can't afford to miss this one at all !For any feedback write to us at: [email protected] can also find us on Instagram: https://www.instagram.com/iconic.brand.stories?igsh=djRucWY2NXdrejBwYou Tube: https://www.youtube.com/channel/UCxZGHQ48GSBrlGiG1guCPHA