From Layoff to Inc. 5000 CEO: Erika Sinner’s Empathy-Driven Leadership

What happens when empathy becomes the foundation of leadership? In this powerful conversation, Allison Walsh sits down with Erika Sinner, CEO and founder of Directorie, a two-time Inc. 5000 company helping life science organizations bring critical medications to market. Erika shares how growing up in a challenging environment shaped her deep commitment to safety, culture, and purpose-driven leadership. After surviving multiple layoffs in the pharmaceutical industry and eventually being let go herself, Erika turned adversity into opportunity by building Directorie, a company rooted in stability, trust, and employee well-being. But her story doesn’t stop there. Erika also shares the deeply personal journey that led her to acquire and transform Tiny Superheroes, an organization bringing empowerment and joy to children navigating serious medical journeys. By shifting the model from direct-to-consumer to hospital partnerships, she’s now transforming hospital culture and creating meaningful impact for patients, families, and healthcare teams. In this episode, you’ll learn: How empathy can be a powerful leadership strategy What it really takes to build an Inc. 5000 company How setbacks can become the catalyst for your greatest success Why culture and psychological safety drive innovation How Tiny Superheroes is changing the hospital experience for children If you’re a founder, leader, or someone navigating career transitions, Erika’s story will inspire you to believe bigger, lead with heart, and create impact that truly matters.   Connect with Erika:. Website: https://erikasinner.org/ Instagram: @erika_sinner LinkedIn: Erika Sinner   Connect with Allison: Instagram → @allisonwalsh Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact?  👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact. 👉 Enroll for free in From Podcast to Platform and learn how to turn your story into a platform that amplifies your impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/event-details/sbscfallsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves!