From Leaving West Africa to Starting a Beverage Company with $1000 Ft. The Diallo Brothers | Ep. 3

Mohammed and Rahim Diallo are true definitions of Grit Rising. They left Guinea, West Africa at a young age and now run a beverage company/cafe that they started years ago. In 2015, after years of research and development, the brothers created Ginjan, a cold-pressed beverage made from pure and organic ginger named after their lunchtime beverage as children. Ginjan can be consumed hot, cold, or mixed into a cocktail. It is currently available at 90 stores in the New York City metro area, as well as Whole Foods Market stores across NYC and Long Island. The beverage is also sold on drinkginjan.com in six- and 12-pack quantities along with a monthly subscription option. The opening of The Ginjan Cafe in Harlem, New York marked another milestone for the brothers. The cafe showcases local and African-made products including coffee, juices, beer and wine, and some food offerings.