From Lending to Leading: The True Power of Social Media

Join us for an insightful episode of "Laugh, Lend & Eat with Fobby Naghmi" as our guest Raquel Borras, helps us explore the world of social media and its impact on the mortgage industry. Raquel, a renowned social media manager for New American Funding, shares her unique journey and how she has shaped the industry's online presence. Raquel's personal mission to empower youth through her "Raq the Boat" initiative is truly inspiring. Don't miss out on this fun and lively discussion that will leave you with a fresh perspective on the power of social media. Key Highlights: Social Media Strategies for Loan Officers: Raquel offers valuable strategies for loan officers reluctant to embrace social media, discussing how to develop a compelling online presence while staying true to one's personal brand. Alignment of Personal Branding and Company Culture: The conversation explores the importance of aligning personal branding with a company's culture, emphasizing the potential challenges and benefits of this alignment in professional settings. Authenticity in the Digital Space: Raquel and Fobby discuss the significance of authenticity on social media, with Raquel sharing personal anecdotes that underline the importance of being genuine and approachable online. Empowering the Next Generation: Raquel talks passionately about her "Raq the Boat" event, which is aimed at bridging generational gaps and providing support to the youth. She shares her vision of helping young people feel heard, seen, and empowered. The Personal Challenges of Content Creation: The episode touches on the emotional aspects of content creation, including dealing with burnout and the continuous effort required to maintain an engaging online presence. Evolution of Social Media in Professional Spaces: The discussion reflects on how social media has evolved within the mortgage industry and its broader impact on both personal and professional lives. This is a highly recommended episode for anyone who wants to learn about the connection between social media, personal branding, and the mortgage industry. It's also a great resource for those seeking to gain knowledge about empowering young people and the personal side of professional life.