From likes to buys: Understanding social commerce

Janine sits down with Xiaoxia Qiu, VP of Zalando’s Tech Hub in Shenzhen China, to discuss an exciting new avenue for fashion and lifestyle sales.The conversation covers Xiaoxia ’s experience in building the company’s first tech centre in China, the challenges of bridging cultural attitudes toward work between China and Europe, and his team’s innovative approach to improving their English communication skills.Xiaoxia explains the thinking behind bringing the Chinese approach to social media commerce to Zalando’s European markets; a process that blends his team’s experience of engineering, tech, data modelling with local expertise of the products and culture.His three pieces of me include a selfie, family, and a drum with a remarkable history as well as significance in todays workplace. To learn more about careers at Zalando, visit jobs.zalando.com.