From Likes to Loyalty: How to Build a Social Media Strategy That Actually Works

Today, we’re diving into one of my favorite topics—social media. It’s where brands come alive, communities thrive, and, let’s be real, trends either take off or flop spectacularly. Joining me today is someone who knows this world inside and out: Lauren Freund, Social Media Manager at Canva. Lauren has a lot of experience in marketing and digital media, and she’s absolutely mastered the art of turning likes and shares into meaningful growth.Whether it’s building community, crafting strategic engagement, or jumping on trends at just the right moment, Lauren has seen it all. We’re here to talk about how to truly master social media for growth—how to build a community that actually cares, engage in ways that make a difference, and stay ahead of the curve when it comes to trends.If you’re a marketer, brand strategist, or even just someone curious about the magic behind the posts you double-tap, this one’s for you.