From Limpopo to SA: Madima’s fruit market expansion

In this special on-the-road edition of Farmer’s Inside Track, we catch up with Khuliso Madima, a passionate fruit farmer in Thohoyandou, Limpopo. Once a corporate project manager in the IT industry, Khuliso transitioned into farming, continuing her family’s legacy of growing litchis and mangoes.She shares her journey of integrating technology into agriculture, navigating market challenges, and expanding her business to multiple fresh produce markets across South Africa.From overcoming financial hurdles to strategically managing seasonal crops, Khuliso’s insights are invaluable for anyone looking to succeed in farming.Tune in to hear how she blends innovation, resilience, and tradition to thrive in the ever-evolving agricultural landscape.