From Lincoln to Willow Bridge: The Power of Culture in Multifamily | Trina Williams

In Episode 10 of Unscripted, Andrew Bowen, SVP of LeaseLock, sits down with Trina Williams, Vice President of Operations and Performance at Willow Bridge Property Company. With a 24-year career at Willow Bridge (formerly Lincoln Property Company), Trina shares her journey from assistant manager to VP and the unique culture that kept her with the same organization for over two decades.They discuss the challenges and strategies behind the rebranding of Lincoln to Willow Bridge, the importance of fostering a supportive company culture, and how technology can enhance—not replace—human connections in multifamily operations. Whether you’re curious about rebranding, career longevity, or the intersection of culture and technology, this episode is packed with valuable insights.About LeaseLock:LeaseLock is the leading insurtech platform for multifamily housing, eliminating the need for security deposits and providing superior protection for both renters and property owners. With LeaseLock, renters experience a simpler move-in process, while operators achieve better protection, increased occupancy, and reduced administrative overhead. By transforming the rental housing model, LeaseLock is making renting better for everyone.Learn more at LeaseLock.com.Created and Presented by LeaseLock, Inc.Host: Andrew Bowen, LeaseLockExecutive Producer: Jonas Dominique, LeaseLockGraphics and Artwork by Tricia PrincipeProducer / Editor: ⁠Jaime Livas