From LinkedIn Script to a Life -Changing Acquisition
from Startup Acquisition Stories Hosted by Acquire.com
Riccardo Pisano built Growth-X from an internal LinkedIn automation script into a SaaS lead generation business with millions in revenue before selling it through Acquire.com. Before writing code, Riccardo and his cofounders waited for paying customers. Then they used Growth-X to acquire more customers, improve the product, and grow with B2B sales teams. In this episode, Riccardo shares how a simple growth tool became a real business, why selling required more than buyer interest, and how the right buyer helped turn years of work into a life-changing acquisition. You'll hear: How an internal LinkedIn script became Growth-X Why paying customers came before writing code How Growth-X generated revenue with B2B sales teams Why documentation mattered during due diligence How buyer fit helped shape Growth-X's next chapter 3 Lessons from Growth-X: Validate Before Building: Riccardo waited for paying customers before writing code. Revenue Needs Preparation: Buyers need clean financials, documentation, and clear answers. Buyer Fit Counts: The right buyer can help move a product into its next phase. For founders, this episode shows how a simple internal tool can grow into a meaningful business and lead to a life-changing exit when demand, preparation, and buyer fit converge. Follow the Guest: Riccardo Pisano X (Twitter)
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