From Live Events to Live Streaming -- Jill Paiz-Bourque (Founder & CEO, RushTix)

Jill Paiz-Bourque is the Founder & CEO of RushTix, an online platform for interactive comedy live streams. A long-time improvisor, stand-up comedian, and producer, Jill created the international hit improv show How We First Met and produces the annual stand-up and music show Not Your Normal New Year’s Eve. She started her career in public relations, then transitioned to a full-time producer and performer before launching RushTix in March 2015. In this episode, Jill explains how she pivoted her business this year amidst the Covid-19 pandemic. RushTix started as a subscription event membership for local arts and cultural events, so when live events were no longer practical, Jill refocused the company on live streaming interactive comedy shows. She encourages people to think of live streaming as an audience engagement tool and shares how RushTix decides when to host streams via social platforms like Twitch, Facebook, and Instagram versus creating private streams on its site. Finally, we discuss technical improvements like super low latency that are improving user experience and offer a few predictions for the future of live streaming. Host: James Creech LEAVE US A REVIEW! If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.